Starter Motor Industry Under the Trend of Electrification

As a core component of internal combustion engine systems, starter motors are widely used in automobiles, construction machinery, ships, and power generation equipment. The development of this industry is closely tied to the global manufacturing boom and transportation demand, and is significantly affected by macroeconomic cycles.

In recent years, with the rapid rise of new energy vehicles, the traditional internal combustion engine market has faced structural challenges, impacting the starter motor industry to some extent. However, in the short term, internal combustion engines will maintain their irreplaceable position in commercial vehicles, off-highway machinery, and backup power supplies, providing a stable market demand for starter motors.

Technologically, the industry is evolving towards higher efficiency, lightweighting, and intelligentization. The increasing adoption of technologies such as integrated starter generators (ISGs) is placing higher demands on product performance and reliability. Furthermore, the aftermarket replacement market is enormous and a significant source of profit for the industry.

In terms of market competition, the industry landscape is relatively concentrated, with leading companies dominating through advantages in technology, scale, and distribution channels. The upstream supply chain primarily consists of copper, permanent magnets, and electronic components, and their costs are significantly affected by fluctuations in commodity prices.

Overall, the starter motor industry is in a critical period of technological upgrading and market transformation. Traditional demand is basically stable, and emerging application areas are gradually being developed.